Industry and Consumer Trends

I researched Exelon Corporation using NAICS, IBIS World and Mintel. I also used ProPublica and GuideStar to locate Form 990 and examine Wires Group, a trade association related to Exelon.

Exelon Corporation:

Exelon is an energy transmission company listed as a major player in the electric transmission industry, according to an IBIS World report.

• Competitors include Pacific Gas and Electric Company and  California Edison Company.
• Trade association: Wires Group.

Summary of Findings:

• There should be a stronger focus on local transmission investments and planning, according to a Wires Group report.
• Energy transmission has suffered depreciation due to lack of capital investments, according to an IBIS World report. This reasserts the first finding.
• Natural-gas generated energy is the most commonly used source, according to an IBIS World report. Residential buildings constitute the biggest market for power transmission.

Mintel Report: IKEA offers consumers 100% renewable energy tariff

• IKEA is offering the Big Clean Switch, which reduces consumers’ bills and provides green energy.
• “Consumers prioritize savings over the environment,” according to data in the report.
• IKEA’s initiative may spark similar efforts to rely on green energy in other industries, such as gyms.
• Reports show a consumer demand to switch to greener energy.

IBIS World Report: Electric Power Transmission in the US

• The Industry revenue for power transmission is more than $400 billion.
• “The industry has high depreciation costs because transmission infrastructure requires significant capital investments.”
• Energy transmission is subject to heavy federal and state regulations.
• Exelon has a market share of %7.2 in energy transmission.
• “IBISWorld estimates revenue to grow 4.2% in 2021 as demand from these vital downstream buyers comes back online with the gradual reopening of the economy.”

Wires Group: Value of Local Transmission planning

• Local transmission projects require a different approach from those of regional transmission.
• Investments in local transmission ultimately aid regional transmission.
• Investments in local transmission achieve better resistance against weather conditions.